--- title: 12-Week Leadership Masterclass - ActionCOACH Music City description: Transform your sales skills in our 12-Week Sales Masterclass. Choose interactive webinars proven to boost your results. Elevate your success today! --- [![Music City - Nashville, Tennessee - Colour](https://www2.actioncoach.com/hs-fs/hubfs/ActionCOACH%20Music%20City/Photos/Music%20City%20-%20Nashville%2c%20Tennessee%20-%20Colour.png?width=500&height=250&name=Music%20City%20-%20Nashville%2c%20Tennessee%20-%20Colour.png "Music City - Nashville, Tennessee - Colour")](https://musiccity.actioncoach.us/) - [LEARNING CENTER](https://musiccity.actioncoach.us/learning-center) - [PRICING](https://musiccity.actioncoach.us/pricing) - [PROGRAMS](https://musiccity.actioncoach.us/programs) - [1:1 Coaching](https://musiccity.actioncoach.us/programs/1-1-coaching) - [12-Week Masterclasses](https://musiccity.actioncoach.us/programs/12-week-masterclass) - [ActionMEMBERSHIP](https://musiccity.actioncoach.us/programs/membership) - [DISC](https://musiccity.actioncoach.us/programs/disc) - [Executive Coaching](https://musiccity.actioncoach.us/programs/executive-coaching) - [Group Coaching](https://musiccity.actioncoach.us/programs/group-coaching) - [EVENTS](https://musiccity.actioncoach.us/events) [BOOK FREE COACHING SESSION](https://musiccity.actioncoach.us/free-coaching-session) [![Music City - Nashville, Tennessee - Colour](https://www2.actioncoach.com/hs-fs/hubfs/ActionCOACH%20Music%20City/Photos/Music%20City%20-%20Nashville%2c%20Tennessee%20-%20Colour.png?width=500&height=250&name=Music%20City%20-%20Nashville%2c%20Tennessee%20-%20Colour.png "Music City - Nashville, Tennessee - Colour")](https://www2.actioncoach.com/) close - [LEARNING CENTER](https://musiccity.actioncoach.us/learning-center) - [PRICING](https://musiccity.actioncoach.us/pricing) - [PROGRAMS](https://musiccity.actioncoach.us/programs) - [1:1 Coaching](https://musiccity.actioncoach.us/programs/1-1-coaching) - [12-Week Masterclasses](https://musiccity.actioncoach.us/programs/12-week-masterclass) - [ActionMEMBERSHIP](https://musiccity.actioncoach.us/programs/membership) - [DISC](https://musiccity.actioncoach.us/programs/disc) - [Executive Coaching](https://musiccity.actioncoach.us/programs/executive-coaching) - [Group Coaching](https://musiccity.actioncoach.us/programs/group-coaching) - [EVENTS](https://musiccity.actioncoach.us/events) close Search # 12-Week Leadership Masterclass Master the art and science of selling in today’s marketplace [REGISTER FOR THE NEXT MASTERCLASS](https://www2.actioncoach.com/12-week-leadership-masterclass#register-interest) **Graduating from the Leadership Masterclass will help you...** ### **Empower Your Team**                                         h     54.4   w    230.175 54.4 230.175                                                                                                             Investing in training will give your team a better understanding of the knowledge and skills they need to turn more leads into closed sales.                                           h    179.8   w    296     179.8 296                                                                                                             ### **Boost Your Sales** As your team masters their mindset, follow a proven process, prospects become clients and clients become raving fans - watch your sales increase to new heights.                                           h     87.4   w    273.85  87.4 273.85                                                                                                             ### **Improve Your** **Quality of Life** Whether its the school run or traveling, free yourself from the burden of running your business. Let it thrive, so you can focus on what truly matters. # Why does the 12-week Leadership Masterclass work? ![leadership management](https://www2.actioncoach.com/hs-fs/hubfs/leadership%20management.png?width=500&height=500&name=leadership%20management.png "leadership management") ## What to expect ![APPROVED- THURSDAY (4)](https://www2.actioncoach.com/hs-fs/hubfs/APPROVED-%20THURSDAY%20(4).png?width=1080&height=1080&name=APPROVED-%20THURSDAY%20(4).png "APPROVED- THURSDAY (4)") ![unnamed](https://www2.actioncoach.com/hs-fs/hubfs/ActionCOACH%20Melbourne%20West/Photos/unnamed.png?width=473&height=170&name=unnamed.png "unnamed") **Master the Art of Leadership with Our Proven System** - **Build a Strong Leadership Mindset:** We inspire, educate, and empower you to become the best leader you can be. Strengthen your confidence, refine your decision-making, and cultivate a growth-oriented mindset. - **Lead with Influence and Impact:** We break down leadership into actionable steps, equipping you with tools, strategies, and frameworks to lead teams effectively, drive performance, and foster a culture of excellence. - **Create High-Performing Teams:** Learn how to develop and nurture a team that thrives. From communication strategies to conflict resolution, we’ll show you how to build an engaged, motivated, and results-driven workforce. - **Drive Organisational Success:** Leadership isn’t just about guiding people—it’s about creating systems that work. We provide insights on how to implement strategic planning, improve efficiency, and lead change effectively. - **Affordable, High-Quality Training:** Gain access to world-class leadership training without the high costs, ensuring you get the best value for your investment. - **Support for Real-World Application:** Our program ensures you can immediately apply what you learn, with practical exercises, real-world case studies, and expert guidance to help you lead with confidence. - **Flexible Learning Options:** Attend weekly sessions in-person or virtually via Zoom, allowing you to learn in a way that best suits your schedule and needs. Ever wonder why most sales people struggle to get their prospects to sign on the dotted line time after time? What makes some prospects so reluctant to buy, even when you know just as well as they do that what you are offering them is exactly what they need? How can you reduce their resistance to your sales efforts while at the same time making it easy for them to buy? [REGISTER FOR THE NEXT MASTERCLASS](https://www2.actioncoach.com/12-week-leadership-masterclass#register-interest) If you are in business to make money, you need to put your sales team through this 12-week Masterclass. So are you in?                                           h     16     w     48.675 16 48.675                                                                                                               [REGISTER FOR THE NEXT MASTERCLASS](https://www2.actioncoach.com/12-week-leadership-masterclass#register-interest) ## What You’ll Get #### 12 Training  Sessions Break down the sales process and sales techniques in practical and manageable segments.   #### Videos Training is delivered in self-paced format with videos, and activities to help make learning more in depth and comprehensive. #### Workbook & Planning Tools Additional resources, reading recommendations and planning materials makes learning more valuable. ## FAQ ## FAQ ![APPROVED- THURSDAY (4)](https://www2.actioncoach.com/hs-fs/hubfs/APPROVED-%20THURSDAY%20(4).png?width=1080&height=1080&name=APPROVED-%20THURSDAY%20(4).png "APPROVED- THURSDAY (4)") ![sales-class-ignite-empower-achieve-graphic](https://www2.actioncoach.com/hs-fs/hubfs/sales-class-ignite-empower-achieve-graphic.png?width=1000&height=807&name=sales-class-ignite-empower-achieve-graphic.png "sales-class-ignite-empower-achieve-graphic") **When Does It Start?**  The next class will start on January 8, 2024. Classes will be held via Zoom from 1pm – 2pm each week, as a group. Classes will conclude after 12 sessions (12 weeks), taking holiday weeks off as needed.   **How do I know it’s for me?**  If you’re in business to make money, you need to put your sales team through this 12-Week Sales Masterclass. All sales team members are welcome.   **What is the Time Commitment?**  Class sessions are only 1-hour per week. In addition, there is light homework that can take up to 1 additional hour each week. Most homework items fit into your daily routine as you implement what you learn.  Ever wonder why most sales people struggle to get their prospects to sign on the dotted line time after time? What makes some prospects so reluctant to buy, even when you know just as well as they do that what you are offering them is exactly what they need? How can you reduce their resistance to your sales efforts while at the same time making it easy for them to buy? [ENROLL TODAY](https://www2.actioncoach.com/12-week-leadership-masterclass#enroll-today) ![sales-class-ignite-empower-achieve-graphic](https://www2.actioncoach.com/hs-fs/hubfs/sales-class-ignite-empower-achieve-graphic.png?width=1000&height=807&name=sales-class-ignite-empower-achieve-graphic.png "sales-class-ignite-empower-achieve-graphic") ![unnamed5-1](https://www2.actioncoach.com/hs-fs/hubfs/unnamed5-1.png?width=566&height=495&name=unnamed5-1.png "unnamed5-1") ## FAQ ![APPROVED- THURSDAY (4)](https://www2.actioncoach.com/hs-fs/hubfs/APPROVED-%20THURSDAY%20(4).png?width=1080&height=1080&name=APPROVED-%20THURSDAY%20(4).png "APPROVED- THURSDAY (4)") ![unnamed5-1](https://www2.actioncoach.com/hs-fs/hubfs/unnamed5-1.png?width=566&height=495&name=unnamed5-1.png "unnamed5-1") **How much do I have to participate?**  A core tenant here at ActionCOACH is 100% participation. When you give your all, you will get more back in return. The most successful graduates of this program come prepared to participate each week.    **When can I get started?**  Right away! We only take 12 total for each session – secure your seat today by enrolling below. If you have more questions, email [craigwipperman@actioncoach.com](mailto:craigwipperman@actioncoach.com) or call him at [615-920-1130](tel:615-920-1130) **Does my location matter?**  Nope! As long as you have access to a computer (with webcam) and internet, you are welcome to join. We love working with sales people all over the world!    Ever wonder why most sales people struggle to get their prospects to sign on the dotted line time after time? What makes some prospects so reluctant to buy, even when you know just as well as they do that what you are offering them is exactly what they need? How can you reduce their resistance to your sales efforts while at the same time making it easy for them to buy? [ENROLL TODAY](https://www2.actioncoach.com/12-week-leadership-masterclass#enroll-today) **Joining the Leadership Masterclass gives you access to...** #### **.** #### **12 x LIVE Leadership Training sessions facilitated by your ActionCOACH** ![Brad Sugars - LIve ActionCLUB](https://www2.actioncoach.com/hs-fs/hubfs/Brad%20Sugars%20%20-%20LIve%20ActionCLUB.png?width=300&height=300&name=Brad%20Sugars%20%20-%20LIve%20ActionCLUB.png) - 12 x 1 hour weekly sessions live or online - Learn with other business owners - Participate in facilitated sessions with your local Action Coach - Walk away with practical strategies    #### **12 x Online Training Sessions with World #1 Business Coach, Brad Sugars** ![12 Online Training Sessions](https://www2.actioncoach.com/hs-fs/hubfs/12%20Online%20Training%20Sessions.png?width=300&height=300&name=12%20Online%20Training%20Sessions.png) - Chairman & Founder of ActionCOACH, Brad Sugars, will deliver video learning sessions each week . . .  #### **.** **Workbook & Planning Tools ready to use in your business straight away****.** ![leadership management](https://www2.actioncoach.com/hs-fs/hubfs/leadership%20management.png?width=299&height=299&name=leadership%20management.png) - Walk away with planning tools - Reading recommendations - Workbooks   ..  [REGISTER FOR THE NEXT MASTERCLASS](https://www2.actioncoach.com/12-week-leadership-masterclass#register-interest) ## **The Leadership Masterclass Outline** The 12-week content that will enhance your business acumen and provide you with the tools you need to scale your business and your life. **Week 1** #### Understanding Leadership Fundamentals Sets the foundation by distinguishing leadership from management and highlighting core values, traits, and the human element. **Week 2** #### Building Organizational Foundations: History and Vision Focus on leveraging self-awareness to foster an inclusive, productive environment through communication, proactive behaviors, and reflective leadership **Week 3** #### Cultivating Organizational Culture Harness the power of culture to enhance leadership, foster inclusivity, and align your organisation with its mission and values. **Week 4** #### Strategic Leadership Execution Gain practical skills to translate vision into action, align leadership goals with organisational objectives, and foster a culture of accountability, collaboration, and success. **Week 5** #### Strategic Thinking and Leadership Impact Elevate your leadership impact by integrating focus, passion, and strategic thinking to drive purposeful change and navigate transitions with confidence. **Week 6** #### Effective Communication and Strategic Leadership Enhance your communication skills and integrate them with strategic leadership practices to drive clarity, transparency, and empathy within your organization. **Week 7** #### Emotional Intelligence and Reflective Leadership Explore emotional intelligence as a key element of leadership, enhancing self-awareness, empathy, and relationship management to build trust and drive organizational success. **Week 8** #### Personal Leadership Branding and Emotional Intelligence Integrate emotional intelligence with leadership branding to refine your identity, enhance decision-making, and align with organisational goals for greater impact and effectiveness. **Week 9** #### Innovation, Creativity, and Change Leadership Discover how to foster innovation, spark creativity, and implement effective change management strategies to drive success in your leadership role. **Week 10** #### Mentoring, Coaching, and Building Effective Teams Enhance your leadership skills in mentoring, coaching, and team building to foster growth, improve performance, and retain top talent. **Week 11** #### The Leadership Journey and Self-Development Reflect on your leadership journey, identify key lessons learned, and commit to continuous self-development by embracing new perspectives, refining your approach, and gaining valuable. **Week 12** #### Your Leadership Journey and Next Steps Week 12 helps you set future leadership goals, embrace feedback, and reflect on your growth to map out your path to continued success. [REGISTER FOR THE NEXT MASTERCLASS](https://www2.actioncoach.com/12-week-leadership-masterclass#register-interest) **Take these 3 easy steps to scale up your business...** ![rewards (3)-1](https://www2.actioncoach.com/hs-fs/hubfs/rewards%20(3)-1.png?width=125&height=125&name=rewards%20(3)-1.png) ### **Register Your Interest** Click on the register now button. Fill in your details, complete your payment.  Craig will be will give you a call and book you a place on the next available program. ![Chart-Icon](https://www2.actioncoach.com/hs-fs/hubfs/ActionCOACH%20Nathan%20Evans/Photos/Chart-Icon.png?width=125&height=125&name=Chart-Icon.png) ### **Build a Plan and Vision** We work together to understand your vision and put a step-by-step plan in place to create a business that will work without you.  ![Goal-Icon](https://www2.actioncoach.com/hs-fs/hubfs/ActionCOACH%20Nathan%20Evans/Photos/Goal-Icon.png?width=125&height=125&name=Goal-Icon.png) ### **Enjoy the Life You Deserve** Start enjoying the benefits of owning a business that can work without you. . . **Frequently Asked Questions** **1. How much does the 12-week Leadership Masterclass cost?** ...This program's investment is $1200, payable to your business coach.  **2. What is business coaching?** Imagine you're an average footballer with a dream of playing in a league or even the premier, but you only have 12 months to make it happen. Would you spend endless hours trying to improve on your own, potentially ingraining bad habits, or would you invest in an experienced coach who can help you identify your strengths and weaknesses while you play? By providing you with opportunities to improve and identifying potential pitfalls as you progress, a coach can help you on your journey to success. The same principle applies to business coaching. We may have been taught ‘business studies’ at school, college or university, but this never prepared us for the reality of owning or leading a company. Your business coach will train you, guide you, mentor you and hold you accountable for your goals and actions. Your coach will help you to analyse your ‘business goals’ but they will not kick the ball for you. They will become your confidant, your teacher and your compassionate, yet uncompromising friend.  **3. Why would I need a business coach?** There are endless reasons why a business owner, leader or senior manager would benefit from the support of a professional business coach. Being a business leader can be a lonely occupation as you need to wear many hats and often have little support outside of your family and friends. Your ActionCOACH will become your mentor, confidant and compassionate yet uncompromising friend. Your ActionCOACH will be there to guide you through the tough times and celebrate with you as you achieve your successes.  **4. What is group coaching?** Group coaching is a method that involves coaching multiple individuals at once. In this approach, the coach works with a group of people who share common goals, challenges, or circumstances. The group is a supportive environment where members give each other feedback, provide mutual support and develop a sense of community. Our membership group coaching programs are designed around our **‘CARE’** philosophy. **‘C’** stands for **‘community’**. Each of our group programs harnesses the power of shared learning and sense-making in a safe personal development ecosystem with other business owners and leaders at a similar stage in their journeys. **‘A’** stands for **‘Accountability’**. Here you will be held to account by other members of your program in a supportive, fun environment. They want you to succeed and will challenge you to ensure that you achieve the goals and actions you set for yourself. **‘R’** stands for **‘Results’** as you will share and celebrate your successes with your peers and inspire one another to achieve even greater heights. **‘E’** stands for **‘Education’**. All of our programs are facilitated by a World-Class certified ActionCOACH Business Coach and supported by the world’s No.1 resource for business growth and education. You will learn new strategies, tools and frameworks to implement into your life and business straight away, ultimately empowering you to achieve the goals you have set for yourself.   **5. Are there extra charges to implement the strategies?** Absolutely not! You will find that implementing these strategies will actually save you money! Whether you are on a group or 1:1 coaching program, you will be shown how to implement strategies and then be held accountable to do or delegate the work by your coach and your peers in the community. Everyone in the ActionCOACH family is committed to your business and personal growth and you will find support is happily given whenever you need it – whether that is from your coaches team or our wider ActionCOACH community of incredible business leaders.   **6. Will business coaching work for my business, industry or specific problem?** The ActionCOACH coaching system has been proven to work in businesses of all shapes, sizes, industries and at every stage of development. Thousands of businesses worldwide have been coached to success using these proven methodologies. Whilst every business and team are different, the challenges they face are often remarkably similar. Your ActionCOACH will help you identify the root causes of your challenges and the barriers that prevent you from achieving success. Instead of just addressing the symptoms, your coach will work with you to choose the best strategies that will help you overcome these obstacles. Together, you will create a strategic roadmap that will guide you to the success you desire.    **7. How much time or work will I have to put in?** The main purpose of coaching is to help you become more efficient and effective in how you invest all of your resources, especially your time, which is the most valuable of them all. At the start of the coaching journey, we focus on time management to help you analyse your relationship with time, identify how you're currently spending it and provide you with clarity around your choices. This will help you make significant improvements in both productivity and efficiency, allowing you to invest more of your time working on the business as a true leader rather than in the business as just a part of the machinery. We strongly recommend that you dedicate at least 20% of your time to working on activities, and we will assist you in finding ways to achieve this goal.  OUR GUARANTEE ## Transform Your Business with Confidence   ![RESULTS GUARANTEED (9) (1)](https://www2.actioncoach.com/hs-fs/hubfs/RESULTS%20GUARANTEED%20(9)%20(1).png?width=350&height=350&name=RESULTS%20GUARANTEED%20(9)%20(1).png "RESULTS GUARANTEED (9) (1)") OUR GUARANTEE ## Transform Your Business with Confidence At ActionCOACH, we understand it's essential that you achieve real results for you and your business. That's why we back our coaching programs with our ActionCOACH guarantee. As long as you follow our proven systems and complete all of the work and actions agreed upon in your sessions, our coaching programs are guaranteed to deliver the transformative outcomes you deserve. Ask your coach for full details.   At ActionCOACH, we understand it's essential that you achieve real results for you and your business. That's why we back our coaching programs with our ActionCOACH guarantee. As long as you follow our proven systems and complete all of the work and actions agreed upon in your sessions, our coaching programs are guaranteed to deliver the transformative outcomes you deserve. Ask your coach for full details.   ## Register Your Interest to Join our Next Leadership Masterclass Learn the business skills and tools needed to scale your business to the next level – seize this opportunity to improve your business and your life!  Powered by [![AC-logo-WHT](https://www2.actioncoach.com/hs-fs/hubfs/AC-logo-WHT.png?width=250&height=45&name=AC-logo-WHT.png "AC-logo-WHT")](https://musiccity.actioncoach.us/) About Us ActionCOACH is recognized as the world’s largest business coaching franchise and most successful business and executive coaching methodology. Contact Us Nashville, Tennessee, United States craigwipperman@actioncoach.com 615-920-1130 Quick Links [Learning Center](https://musiccity.actioncoach.us/learning-center) [Pricing](https://musiccity.actioncoach.us/pricing) [Programs](https://musiccity.actioncoach.us/programs) [About Us](https://musiccity.actioncoach.us/about-us) [Events](https://musiccity.actioncoach.us/events) [Free Coaching Session](https://musiccity.actioncoach.us/free-coaching-session) Connect with us Connect with us [Follow us on Facebook](https://www.facebook.com/profile.php?id=61551951777494) [Follow us on LinkedIn](https://www.linkedin.com/in/craigwipperman) [Follow us on LinkedIn](https://www.instagram.com/musiccityactioncoach/) [![MicrosoftTeams-image (2)-2](https://www2.actioncoach.com/hs-fs/hubfs/MicrosoftTeams-image%20(2)-2.png?width=200&height=42&name=MicrosoftTeams-image%20(2)-2.png "MicrosoftTeams-image (2)-2")](https://actioncoachfoundation.org/) ![RESULTS GUARANTEED - Footer](https://www2.actioncoach.com/hs-fs/hubfs/RESULTS%20GUARANTEED%20-%20Footer.png?width=500&height=500&name=RESULTS%20GUARANTEED%20-%20Footer.png "RESULTS GUARANTEED - Footer") ![MicrosoftTeams-image (2)-2](https://www2.actioncoach.com/hs-fs/hubfs/MicrosoftTeams-image%20(2)-2.png?width=150&height=32&name=MicrosoftTeams-image%20(2)-2.png "MicrosoftTeams-image (2)-2") [![30 year logos - Use this one - transparent background](https://www2.actioncoach.com/hs-fs/hubfs/30%20year%20logos%20%20-%20Use%20this%20one%20-%20transparent%20background.png?width=100&height=100&name=30%20year%20logos%20%20-%20Use%20this%20one%20-%20transparent%20background.png "30 year logos - Use this one - transparent background")](https://actioncoachfoundation.org/) [![RESULTS GUARANTEED - Footer](https://www2.actioncoach.com/hs-fs/hubfs/RESULTS%20GUARANTEED%20-%20Footer.png?width=110&height=110&name=RESULTS%20GUARANTEED%20-%20Footer.png "RESULTS GUARANTEED - Footer")](https://actioncoachfoundation.org/) © 2023 ActionCOACH Music City. 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